As Vice President of Marketing for IQ.COM, an online marketing
software provider, Deborah worked as a member of executive staff
to define and develop the enterprise business model. She led market
segmentation, target market selection, product direction, and awareness
and demand creation and repositioned the company to focus on customer
retention.
As Vice President of Marketing for Blue Pumpkin Software,
a call center software company, her accomplishments included:
- Revenues increased 4X within one year and customer base increased
300%
- Leading the company from niche start-up to market leader, culminating
in Gartner Group naming the company one of the leaders in the
workforce management space.
She led the product development strategy to focus on web-based
customer contact centers. Her creative branding and lead generation
programs as well as installed base customer retention programs helped
propel the company's success.
Selected as the first Director of Worldwide Partners and Alliance
Marketing at BEA Systems, Deborah created the first channel
organization, strategy and program for the company to manage strategic
alliances, channel recruitment, development and co-sales and marketing
efforts.
- Channels leveraged 20% of the company's $300 million in sales
within the year.
As the Director of Channel Marketing at Informix, she built
the first worldwide, integrated channel program for VARs, ISVs,
distributors, hardware vendors and system integrators.
- Her team managed over 1200 partnerships and directly contributed
40% of the company's $700 million in sales
- Under her leadership, the team created new strategies, policies
and programs such as the first online communications with partners
and first web-based partner solutions catalog.
- VARBusiness Magazine selected Informix as one of the Top 10
Partnering Companies of 1995.
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