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Riva Kupritz (Marketing and Sales Strategies)

Riva Kupritz is the cofounder of Outsource Marketing. She has over 15 years of marketing experience, in corporate marketing, advertising agency and consulting environments. She has worked with companies in a range of industries, including Financial Services, Consumer Products, Graphic Arts, High Tech and Utilities. Riva exhibits a unique ability to combine strategic marketing with tactical implementation to ensure that ideas can be put into action.

Prior to forming Outsource Marketing, Riva served as Director of Marketing for Banta Digital Group, a division of Banta Corporation, one of the nation's leading providers of printing and electronic media (NYSE: BN). Responsibilities for this digital imaging and content management company, included:

  • Introducing New Technology-based Services
  • Strategic Planning
  • Web Site Development
  • Advertising and Public Relations
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As Marketing Manager for Ringier America (now WorldColor), Riva provided marketing for a 100-person sales staff of a $600 million commercial printing company (now part of Quebecor World). Her accomplishments included:

  • Launching sales within new market segments in the U.S., Europe and Asia
  • Developing a successful market introduction for a newly formed Special Interest Magazine Group
  • Implementing a nationwide seminar program for demand creation and lead generation

Riva began her career as an advertising account executive; planning, coordinating and directing advertising and public relations for clients in industries including high tech, medical, retail, graphic arts and entertainment.

Riva earned her Masters of Business Administration at University of Illinois, She graduated from Boston University with a B.S. in Journalism, and studied abroad in England at London School of Economics, and in Israel at Hebrew University.
 
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