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Susan Henken-Thielen

Susan Henken-Thielen is the cofounder of Outsource Marketing. She has 17 years of management, marketing and strategic planning experience with companies in a range of industries and maturities - from startups to Fortune 500 enterprises. Her experience spans consumer and industrial products and services, from the consumer goods to health care to manufacturing, metalworking and plastics industries and includes work in the private, public and not-for-profit sectors.

As the first director of the Marketing Resource Office at Minnesota Project Innovation, Inc., Susan designed the strategies, processes, procedures and tools to provide marketing assistance to small and midsize manufacturers.

Susan's responsibilities included:

  • Program Management
  • Planning and Administration
  • Account Management and Service
  • Client Assessments
  • Marketing Consulting
Phyllis Brock
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Calcey Technologies
Corp21
Creative i
Deborah Henken
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Hyde Park Group
K. Susan Heintz
Karen Henken
L2M Associates
Laurie Coe
Manx Web Solutions
Media API
Natalie Sylvestri
Next Step
Phone Works
Riva Kupritz
Susan Henken-Thielen

As Director of Marketing at CIGNA - MCC Behavioral Care, Inc., Susan developed behavioral health care plans for Health Maintenance Organizations.

During her tenure at Gold'n Plump Poultry, Inc., Susan managed new product development and retail product marketing, and introduced the first packaged chicken product, Minute Chicken®, the most successful and profitable product launch in Gold'n Plump history.

She also served as General Manager of the company's startup subsidiary, North Bay Fish and Seafood.

While at Sandoz Nutrition, Inc., Susan managed the Featherweight®, Fiddle Faddle®, Screaming Yellow Zonkers® and Poppycock® brands, and introduced more than 40 new products.

Susan's expertise lies in developing strategic marketing plans for growing businesses and then working hands-on to ensure the plans are effectively implemented.

Susan earned her Masters of Management degree at J.L. Kellogg Graduate School of Management, Northwestern University. She graduated from Grinnell College with a B.A. in Psychology, and earned membership in the Grinnell and Mortar Board Honor Societies and Phi Beta Kappa. She has been selected for the Council of 100, a high achievers mentoring organization of Northwestern University.

 
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