Highland Team is happy to provide you with the following, invaluable marketing articles. These articles have been provided by the members of our team to assist in your marketing efforts.
Check back frequently as we add new articles often.
Advertising
The old advertising standard used to be that someone seeing your advertisement three times would start to take notice and possibly action. But not anymore!
Career Development
A guide to energizing your career - part of our Getting To The Top series
Getting to the top in Marketing - part of our Getting To The Top series
Customer - Research, Awareness & Strategy
Get to know your customers better and you can refine your product strategy, channel strategy, market development and sales strategy to grow your revenues.
We need to understand who our best customers are and how much to spend to convert and retain them. Next, we must look at our businesses and understand what it takes to make loyal customers.
How To Get Started In Consulting
Part 2: How To Get Started In Consulting series
Part 3: How To Get Started In Consulting series
Part 1: How To Get Started In Consulting series
Internal Performance
Case Study: Improving sales staff performance, reducing turnover, and increasing market share.
Marketing - Product, Channel & Pricing Strategy
How to determine which strategy fits the company’s situation and the customers needs.
Price is the most important communication made about a product to the most important audience, the customer.
What can your business do to avoid the "love at first sight" new product mistake? Here's how to identify the proper, and profitable, product needed for your business expansion.
Sometimes pricing your products seems like an adventure into a strange new world...Our goal is to bring this process back to Earth for you by explaining some pricing basics.
The channel game is not simply select and go. There are many steps to take to ensure success of your channel.
Marketing - Research, Analysis, Positioning & Strategy
Are you the leader in your market? Or are you a Me Too product? Positioning is finding a way to differentiate your company for competitive advantage in a selected market segment that maximizes your ROI.
Marketing is about providing a selected set of customers the products and services they want and need. Positioning is a valuable step in understanding the strategic decisions that will need to be made to be successful.
How many times have you thought that all your business needs is a nice brochure?
Writing a strategic marketing plan is critical because it provides your company with a guide to growing profits.
"Never underestimate your competition." Today, that old business adage holds more meaning than ever, but many companies do not take time to objectively assess their company or products and compare them to their adversaries in the marketplace.
As you take your product to market, it is critical that you segment the market and identify the target market segments that are the best fit for your product, your company and your sales process.
If you feel like singin' the blues whenever you try to find reliable business information, you're not alone. A lot of other marketers are singing the same tune.
Once ... or even 3 times is not enough (19 Kb)
Loyalty Is More Than Points
Build, Buy or Partner: So Many Choices, So Little Time (232 Kb)
