IDC Global Software Partnering and Alliance Group

Articles and Presentations

Our Articles & Presentations area contains valuable partner related information. You may download any or all of these articles for free.

Starting Right

A comprehensive overview of the marketing challenges facing companies today and the benefits presented through partnering opportunities. Includes case studies.
(Microsoft Power Point presentation 355k)

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Alliance Facts

The Facts About Alliance Marketing - or - How to Build an Alliance Program that's Worth More than a Few Tchotchkes, Logos and Press Releases
(Microsoft Power Point presentation 686k)

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Buy, Build or Partner?

How To Speed Your Time to Market - or - So Many Choices, so Little Time
(Microsoft Power Point presentation 1.1M) (Word Doc White Paper 233k)

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Ramp to Revenue with Partners

Partners form an integral part of any company’s go-to-market strategy...
(Microsoft Word document 27k)

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Why Use an Authorized Implementation Partner?

Capturing Market Share With Partner and Influencers: AIP Implementation Assistance
(Microsoft Power Point presentation 267k)

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