Highland Team creates revenue-enhancing go-to market strategies and programs to launch and grow business. We provide long-term value by identifying the right market opportunities and the breakthrough channel and market development strategies to win in your market.

The Highland Team team has created effective channel strategies and channel programs and managed thousands of channel relationships across international regions and industries. Deborah has more than 20 years of strategic and operational experience, creating success for Fortune 500 companies and startups. She has served as Director of Channel Marketing for Informix Software, Director of Channels and Alliances at BEA Systems, and VP of Marketing at Blue Pumpkin Software and iQ.COM.

Contact Information:

E-mail: dhenken@highlandteam.com and www.highlandteam.com
Phone: (650) 224-6295

Services offered:

• Strategic Planning
  Market Opportunity Assessment, Channel Strategy Development, Market/Channel Assessment and Identification, Competitive Channel Strategies and Programs Analysis, Target Market Buying Behavior and Preferred Channels Identification, Channel Trends Analysis
• Go To Market Planning
  Channel Program Development and Management, Channel Program Audits, Channel Policies/Systems/Organization development, Channel Recruitment Programs
• Marketing Programs Development and Implementation
  Channel/Partner Programs, Channel Readiness programs, Channel/Partner co-marketing plans/implementation