Phoenix Consulting Group specializes in Marketing for Interesting Times, providing partnering and marketing consulting services tailored for today’s tough economy and today’s more revenue conscious businesses. Norma Watenpaugh, Principal of PhoenixCG, has extensive experience in partner strategy, alliance management and program development. Ms. Watenpaugh has built bootstrap partner programs in startup environments and has scaled those programs to handle the needs of thousands of partners, leveraging hundreds of millions of revenue. Her professional experience includes executive positions as Market Development Manager at Sun Microsystems, Director of Strategic Alliances at Amdahl Corp. and Sr. Director of WW Partner Development at BEA Systems .

Contact Information:

E-mail: normaw@garlic.com
Phone: (408) 848-9514

Services offered:

• Partner Strategy
  Strategic Planning, Business Modeling, Market Coverage Segmentation and Analysis, Partner Selection and Recruitment, Whole Product Partnering, Building Win/Win/Win Alliances
• Program Development
  Design, Deployment, Ramping up to Revenue, Managing Channel Conflict, Business Practices and Policies, Partner Relationship Management Infrastructure (PRM)
• Partner Marketing
  Branding, Go-to-Market Strategy, Communications Strategy, MDF Programs, Product Introductions