Product Marketing
Beta site selection and management, developing outbound messaging,
creating product demos, creating sales force launch tools and
materials.
Pricing Strategies
Research competitive pricing models and market drivers, develop
pricing model focused on capturing value of product benefits and
ensuring long-term revenues.
Launch Strategy and Rollout
Plan all elements of product launch including introduction
to key influencers, customers, prospects, press, field, channel
partners and internal employees, product marketing, sales tools,
introduction events, and communication activities.
Messaging Development
Develop the key messages to support the brand, describe the
benefits of the products, and convey the brand image of the company,
throughout all marketing elements.
Awareness/Branding Activities
Creating the messaging, decisions on which marketing tools to use, planning the schedule of activities and executing programs including advertising, public relations, industry analyst relationships, collateral, sponsorships and other activities to create awareness, buzz and brand.
Demand Creation
Planning and executing activities to build demand and leads
for the field, including direct marketing, telemarketing, online
marketing, seminars and events, case studies and testimonials.
E-business/Internet Management
Developing strategies and managing development of e-commerce
and marketing web sites that attract traffic, build awareness,
disseminate information and drive inquiries and sales.
Online Marketing
Using the Internet to build awareness, demand and leads using online advertising, online promotions, webinars (seminars over the web), sponsorships, and e-mail marketing.
Events and Seminars
Organizing and executing seminars, user conferences, partner conferences, tradeshows, and special events to build brand, communicate messaging, and create demand and leads.
Customer Retention
Determining the best way to continue to keep in touch with and encourage repeat business from your installed base including e-newsletters, user conferences, advisory boards, online discussion groups, and promotions.
