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Strategic Marketing Solutions
Channel Strategy and Development
Go-To-Market Planning and Implementation

Highland Team creates revenue-enhancing strategies and programs to launch and grow businesses. We specialize in strategic marketing, channel strategy development and go-to-market planning and implementation with clear ROI results.

Highland Team consultants are senior executives with strategic and operational marketing experience. We focus on transforming new and existing businesses into a substantial source of revenue. We create long-term value by identifying the right market opportunities and the most effective ways to solve your business challenges and succeed in your market.

Highland Team provides a full range of services designed to increase your profitability and deliver an impressive return on investment.

Our expertise includes:

  • Segmentation, target market selection, positioning and branding
  • Channel strategy, recruitment, and program design
  • Channel evaluation and audit services
  • Channel co-marketing and demand creation
  • Internet/e-business strategy and management
  • Launch strategies and rollouts
  • Awareness and Demand Creation
  • Customer retention programs
  • Leadership and management training programs

Highland Team has worked with start-ups to Fortune 100 companies across a broad range of industries worldwide. Our strength is in our ability to deliver strategic thinking combined with rapid implementation that assures results.

Highland Team is an Authorized Implementation Partner of
IDC Global Software Partnering and Alliances Group.

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Latest News

Career Development Series
Sign up for our Getting To The Top Career Series
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"Most of us have career goals but the "Getting to the Top" series gives me a roadmap for reaching those goals."

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Deborah Henken’s marketing articles chosen for "A+ One of Our Best" designation
(March 2006)

Women Consultants Make More, Work Harder
(August 2005)

Information Corner
(free marketing tips)
 
•  GTTT - Getting Unstuck
How to energize your career.

(Adobe PDF)
•  How to get started in consulting? Deborah and the WIC board place articles in Consulting Magazine, Balance Magazine and others...
(Adobe PDF)
•  Experiential Marketing Turns Traditional Marketing On Its Head
•  Deborah Henken/IDC Partner Program Self-assessment Tool
  <download PDF Tool>
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