Latest Blog
- Build, Buy or Partner? Product Mgmt Challenges
(posted: Mar, 2019)The critical issue product marketers and managers face is to choose the appropriate product development strategy. Deborah offers some insight in this article.
News Archives
- Messaging for Product that Locates Lost Medical Devices
(posted: Mar, 2025)Highland is working with a tech solutions company on the messaging for their locator product.
- Helping Entrepreneurs Access Grants
(posted: Feb, 2025)We are helping small businesses access SBA grant funding.
New Engagement: Marketing Strategy for Higher Education
(posted: October 11th, 2021)
With this new engagement Highland Team provides marketing strategy, research and process consulting to a leading higher education consulting organization.
- Engaged to provide Business Process Improvement leadership focused on the organization's business unit that leads marketing strategy and implementation for their largest University partner.
- Tapped to conduct market research and assess opportunity for their client, a private university in the Midwest, for a new online program serving a new market segment.