Latest Blog
- Build, Buy or Partner? Product Mgmt Challenges
(posted: Mar, 2019)The critical issue product marketers and managers face is to choose the appropriate product development strategy. Deborah offers some insight in this article.
News Archives
- Continuing with Major Tech Company
(posted: Nov, 2021)Creating messaging and documentation for big internal transition.
- Marketing Strategy for Higher Education
(posted: Oct, 2021)Providing marketing strategy, research, and process consulting to a leading higher education consulting organization.
Highland teams with Charles Consulting Group to Offer Win/Loss Studies and Competitive Analysis.
(posted: August 1st, 2002)
Highland teams with Charles Consulting Group to offer Win/Loss Studies and Competitive Analysis.
Highland Team is pleased to team with The Charles Consulting Group to help its clients achieve market leadership through intelligence. The Group focuses on conducting win/loss and competitive surveys that provide clients with the actionable insight needed to sharpen their marketing, sales, and development tactics and strategies. These actions result in an improved win/loss ratio, helping them gain or maintain market leadership.
Michael Beek is the founder and president of the Charles Consulting Group. He has over 20 years of sales and sales management experience. His background includes working for several start-up companies as well as building new business initiatives for large, established companies. Following Mike's mantra, "put yourself in the buyer's shoes", the Charles Consulting Group brings a much-needed source of actionable intelligence to its clients. For more information contact Michael Beek or visit charles-consulting.com.