Latest Blog

• Build, Buy or Partner? Product Mgmt Challenges
  (posted: Mar, 2019)

  The critical issue product marketers and managers face is to choose the appropriate product development strategy. Deborah offers some insight in this article.

News Archives

• Messaging for Product that Locates Lost Medical Devices
  (posted: Mar, 2025)

  Highland is working with a tech solutions company on the messaging for their locator product.

• Helping Entrepreneurs Access Grants
  (posted: Feb, 2025)

  We are helping small businesses access SBA grant funding.

Check out our library of past news items.

Business Strategy for Avian Hazard Mitigation Company

(posted: October 26th, 2026)

Highland Team has been tapped to develop business strategy with an avian hazard mitigation company.

This organization is creating new avian hazard prediction software for the aviation market, particularly for autonomous aircraft, which often fly where birds are most prevalent.

Highland is working the company's CEO on strategy, developing a competitive analysis, ideas for partnerships or integration with other companies in the industry, and assisting with messaging and communication strategies.